A property management company
Replaced a spreadsheet-based maintenance workflow with a custom CRM.
Result
Median response time
4 min
↓ from ~2 days
Requests tracked
100%
↑ from ~70% (est.)
Challenge
Maintenance requests across 40+ properties were tracked in a shared spreadsheet with no notification system — requests routinely sat unread for days.
Approach
Built a custom CRM with request intake, technician assignment, and SMS notifications via a queued job pipeline, integrated with their existing accounting software over a REST API.
Outcome
Maintenance requests are now assigned automatically and technicians are notified within seconds instead of whenever someone checked the spreadsheet.
Stack
“Search went from something customers complained about to something nobody mentions anymore, which is exactly what you want.”
Head of product
Head of product, a regional e-commerce marketplace
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