Manufacturing7 weeks2024Illustrative case study
A direct-to-consumer retail brand
Cut checkout abandonment by rebuilding a third-party checkout embed as a first-party flow.
Result
Checkout abandonment
−9.4pp
vs. previous quarter
Safari checkout failures
0%
↓ from ~12%
Challenge
Checkout ran through an embedded third-party iframe that added 1.8s to page load and broke on Safari's intelligent tracking prevention roughly 12% of the time.
Approach
Replaced the iframe with a first-party checkout built directly against the payment provider's server-side API, with client-side validation via React Hook Form and Zod.
Outcome
Checkout became a first-party page with no cross-origin dependency, load time dropped, and the Safari-specific failure mode disappeared entirely.
Stack
TypeScriptAWS
CAPACITY OPEN FOR NEW PROJECTS
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